Two month ago Miley Cyrus shook the world with her
performance in the MTV Music Video
Awards. I remember I was in my room watching the awards when I saw Miley
Cyrus going crazy on national TV. The first thing that came to my mind was “Ok,
what’s going on here?” Then suddenly I start remembering some of the things
that I learn during my master degree at Full
Sail University. Then I ask to myself “what is the purpose behind this
performance?” After that performance Miley Cyrus was the hot topic for the next
two week. Every magazine, newspaper, blog, and entertainment show had to talk
about Miley Cyrus and her unbelievable performance at the MTV Music Awards.
Then came the music video for her new single “Wrecking
Ball” which broke a VEVO
record with 19 million views in 24 hour.
From my point of view, everything
that happen on those MTV Music Awards was planned for an specific purpose and
that purpose was and is to exposed and exploited Miley Cyrus image and new
brand. From time to time we have seen epic moments in the MTV Music Awards that
have launch artists careers either for good or bad. Some of those epic moments
at the MTV Music Awards that come to my mind are the kiss from Madonna and Britney Spears,
and Kanye West dissing
Taylor Swifts. Those were important moments for those artists. After that
their career went to another level and they were the hot topic for a while.
Even today those performance remains in the mind of many people.
Is crazy what some people do for
fame and acceptance in the music and entertainment industry. There is a thin
line between what is spectacular performance and “calling the attention
performance.” Everything is going to depend on how people react and even if people
do not react the way the artist is expecting, there will be a buzz that will
create peculations about the artist and his or her performance that will keep
people searching for new things about the artist.
Congrats Miley you did it….
