How digital marketing became part of our life

In the music world, there are many ways to get notice by music lovers and labels executives. Every day we listen new stories about a new artist that became famous when a record label listen to their music thru a social network, or the song that became popular thru the Internet and spread all over the world. Either way, the spreading words that these examples can have are a repercussion directly and indirectly of digital marketing. Now days if you have a website, social networks, or being a subscriber of a music website, you can become a marketing agent for a friend that wants to spread his music.

Many of the biggest names in the reggeaton music became famous and rich by marketing their music thru digital platforms. This is a tendency that many new artists have adopted in order to get notice. The advantage of this tendency is that artist does not spend too much money marketing their music, but instead they just post their music in different digital platform where they can get notice by other listeners to create the necessary buzz to start a career as an artist. Twitter, Facebook, YouTube, and SoundCloud have become an allied force for new artist to spread their music. In my experience working in the Urban Latin music, Twitter is a lethal weapon to marketing not only the music, but also important events and announcement to your followers and fans. Every retweet a follower give to an artist, the more opportunity an artist have to reach new people.

Digital marketing have become a weapon for record companies to share their new products or projects. Companies can take advantage of digital marketing if they can work with the new trends that digital marketing can present. Either way any person with the capacity to comprehend the way music is getting marketing now days can open doors to get their music notice.